10 Tips On How To Get Listed In The Search Engines And Directories

If this is your first time hearing about SEO, all you need to know is it will improve your website’s chances to appear on the first page of the search engine results. To get you started with SEO, here are ten of the most effective tips that you can use to give your website an edge.

SEO Tip 1 – Your content should revolve around one niche

Think about the primary product or service that you offer and make sure that your content does not stray too far from it. For instance, if your company provides car detailing services then your content should revolve around it; you can write about other topics like car maintenance or vintage car restoration, but don’t stray too far from the automotive industry if you want search engines to list your website.

SEO Tip 2 – Use relevant keywords and sprinkle them liberally over your content

Keywords are the words or phrases that people use when they use search engines. For instance, if you’re looking for a technician to reformat your laptop then you’d be typing “laptop repair service” in the search bar (you may also include your place of residence to narrow down the results). You have to think about what kind of keywords people might use to search for your website. Going back to your theoretical car detailing company, and your shop is in downtown Boise, Idaho, you can use “car detailing services Boise”, “Boise car detail”, or “car detailing in Idaho” as your keywords.

Once you come up with relevant keywords, you need to use them in as much of your content as possible. For instance, if you are in the habit of posting articles weekly, make sure that your keyword appears at least three times in your posts.

SEO Tip 3 – Remove anything that will slow down the loading time

Sure, flash animations and auto-playing videos may seem cool, but these features will also make your website slow as heck. If you want search engines to list your website, get rid of all the unnecessary widgets that you have on your home page. However, this doesn’t mean that your website should be barren and devoid of design, you need to find the right balance between speed and functionality.

SEO Tip 4 – Use your keywords in the images too

This does not mean that you keyword should appear in the images themselves, but in the image title, description, and other attributes. For instance, instead of using “image_home.jpg” as the filename, use “car_detailing_idaho.jpg”.

SEO Tip 5 – Link to other websites that have similar content

This might seem counter-productive as every outbound link on your website will increase the popularity of the other site, but there is actually some method in this madness. If you use outbound links to cite your sources or as supplementary reading material and your visitors click on them, the search engines will think that you are a trusted resource and will reward you with a higher page ranking.

SEO Tip 6 – Update your website on a regular basis

Search engines prefer websites that have dynamic content, meaning there are new things posted every couple of days. You need to make it a point to post new stuff on your website at least once a week if you want your search engine ranking to improve.

SEO Tip 7 – Have other websites link to you

Do you remember earlier when I said that outbound links are basically “votes” for the other website? If you want search engines to list your own website, you need to convince other website owners to link to it. This will not be easy, but you can do it with a bit of perseverance. One way to get other websites to link your site is to offer to make guest posts every once in a while, and the other person can do the same. This way you will both benefit.

SEO Tip 8 – Stick to your domain name

Some people have this bad habit of launching one page after the first did not pan out the way they planned. Search engines also take into consideration the age of the website URL when determining its search engine ranking, so you should stick it out with your first domain name until the end.

SEO Tip 9 – Link to the other pages in your website

Make sure to put internal links to the important pages in your website right on your home page. Not only will this help visitors navigate your site, this simple change will also make search engines give you a couple of points.

SEO Tip 10 – Write like a human

Remember that you are not just optimizing your website just so you can get at the front page of the search engine results, you are doing it so more people will visit your website.

If you want to retain your regular visitors, make sure that your content is actually readable and easy to understand.

Don’t put keywords willy-nilly just for the sake of having them, you need to use them naturally so that your visitors can actually understand your content.

Until next time…

John Richards

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